Sustainable Brand: JW Pei

Fake leather has been on the market for a very long time. The commonly used materials for synthetic leather are polyvinyl chloride (PVC) and polyurethane (PU), which are plastic-based materials. As conscious consumerism is rising and entering the mainstream the challenge is to find fake leather accessories made from ecologically friendly materials instead of plastic.  I did a little research and found a new brand that it’s making their best to make luxury bags as sustainable as possible. Let me introduce you to JW PEI. This luxury brand makes bags from recycled bottles. The recycling technology has evolved so much that nearly all polyester-based materials can be recycled. The bags and their lining are made from 100% recycled bottles. JW PEI only works with factories that are certified by GRS (Global Recycling Standards) and the Oeko-Tex Standard.

On these series of pictures, I show you how I style the JW PEI ‘Drawstring Backpack’  in black. For that, I made two different outfits. The pictures were made in Amersfoort by the photographer Marisa Elisa Photography.

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What I´m wearing:
Shirt // Lievevrouw second-hand market in Amersfoort
Leggings // Erlich textil
Shoes // Second-lifestyle Amersfoort (second-hand shop)
Backpack // JW PEI
Jacket // Paula Janz maternity

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What I´m wearing:
Shirt // Lievevrouw second-hand market in Amersfoort
Leggings // Erlich textil
Shoes // Second-lifestyle Amersfoort (second-hand shop)
Backpack // JW PEI
Jacket // Charity shop ‘Kringloop Amersfoort – Leusden’

If you would like to give it a try and get a bag from JW PEI, the code “as15off” gives you 15% off all the collection. Go to their website via this link: https://goo.gl/1HQkH8

With Love,
Alisson

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